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“I think it will be interesting to see where there’s no female reviewers-that’s where we may hire out a professional reviewer.”Īn even more potent theoretical, perhaps, is if CherryPicks were already around for the release of Steven Spielberg’s divisive adaptation Ready Player One, a gamer culture play that drew criticism for its objectification of women well before its release this week. “Let’s say there’s a new Jack White record coming out-we’ll cherry-pick the female voice for it,” Bailey said over the phone. CherryPicks won’t just be aggregating film reviews, either it will also cover television, music, and video games. The website, which launches this fall ahead of awards season movies in hopes to “elevate the voices of some of the better movies out there that are female-directed, female-written, and female-composed and be a support system for them,” is the first of its kind. (A recent study found that more than 80 percent of Rotten Tomato reviews by top critics were written by men.) That’s why the director, producer, and film distributor is launching CherryPicks, a new destination for film ratings and aggregated reviews all written by women.
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The rating and review aggregator, in fact, has an implicit bias against women, according to filmmaker Miranda Bailey.
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But as the Time’s Up movement begins to gain a foothold and discussion of measures such as inclusion riders to fight the representation problem heats up, what of the industry that covers Hollywood and shapes its image? Sexism can be found in a place like Rotten Tomatoes too. Right now, a lot of the attention in Hollywood is focused on the systemic sexism of those making films, whether it be actors, directors, producers, or crew members.